I’m currently helping to grow the design team at MiWay as a UX specialist.
My name is Lerato Serobatse and I’m a UX specialist based in Johannesburg. I’m motivated every day by the opportunity to solve real problems that make a difference in people’s lives. I’m constantly pushing myself to improve my craft, stay curious, and keep learning. I also find fulfillment in helping others grow as designers, sharing my knowledge, and fostering collaboration.
Team
Exceptional experiences are built through the collective efforts of a talented team working together. I invest my time in collaborating with my colleagues to ensure we each contribute our strengths to the project. I believe in actively engaging with team members to find the right fit for our goals and fostering an environment where we can all thrive together.
MY DESIGN PRINCIPLES
Processes
I believe that effective processes are essential for design excellence. By establishing structured workflows, I enhance collaboration and communication within the team, allowing us to navigate challenges efficiently. My adaptable approach tailors processes to each project's unique needs, streamlining the design journey and ensuring we consistently meet objectives and deliver impactful solutions.
Partnerships
Design isn’t just about the designers; it thrives on strong collaborations with product managers, researchers, developers, vendors, C-suite, and many others. Regardless of the organisation’s size, fostering healthy relationships across teams is essential for bringing great ideas to life, from approval to development and delivery.
My Experience
MiWay Insurance
User Experience Specialist August 2024 - Present
MiWay Insurance
Intermediate UX Designer July 2021 - July 2024
Immersion Group
User Experience Analyst January 2019 - June 2021
DDB South Africa
Account Manager November 2017 - December 2018
McCann WG
Network Coordinator March 2016 - November 2017